Feasibility Study for Coworking Space Franchise

Main Street Assembly conducted a feasibility study to assess potential new markets in the New York Metropolitan Area for an established coworking space franchise seeking to expand from the West Coast. The work combined market research, ecosystem engagement, and financial analysis to identify locations with strong demand and long-term growth potential.

The engagement included:

• Conducting a landscape analysis of multiple local coworking markets across the NY Metro Area

• Surveying local business owners, independent professionals, and entrepreneurs

• Interviewing key ecosystem intermediaries, including SBDCs, Chambers of Commerce, and Economic Development Corporations

• Assessing regional demand drivers, competition, and market gaps

• Performing in-depth strategic and financial analyses to evaluate expansion scenarios

• Comparing site-level feasibility across multiple locations

• Supporting decision-making around near-term site selection and long-term growth strategy

Outcomes included:

• Identification of two priority locations for initial expansion

• A data-informed, phased expansion strategy for the New York Metropolitan Area

• Reduced market-entry risk and clearer investment rationale